I design UX-led products shaped by user research

Josh has a natural intuitive sense for designing truly fluid user-centred products.

He thinks creatively, challenges assumptions, brings a strong critical mindset to his work, and maintains deep empathy for end users. His ability to understand detail and problem-solve, even within complex sectors, shone consistently during the four years he worked for us. We could rely on him to go above and beyond on every project.

I would highly recommend Josh for any project requiring sharp intuition, strong reasoning, a strong sense of collaboration and consistent high quality work.

Josh has a great instinct to spot patterns in data and translate insights into thoughtful, effective designs that meet user needs and often go beyond.

He is proactive, efficient, and delivers excellent work whilst also staying open, collaborative, and supportive of all team voices.

Josh is great at approaching problems with a user-first mindset, he combines a thoughtful use of data, a deep understanding of human psychology, and strategic thinking to solve problems.

He is mindfully aware of the business-case and the broader strategy, and is able to adapt seamlessly across the full product lifecycle — from early concept through to delivery.

Josh led the redesign of the Studio Soren website with a level of precision and speed that is hard to find. He has a sharp mind for product strategy and a gift for translating complex business goals into beautiful, effective visual identities.

He is a conscientious designer who pushes for excellence in every detail and always keeps the user's needs front and centre.

If you need a designer who can bridge the gap between bigger picture product strategy and meticulous execution, Josh is your guy!