Josh has a sharp intuitive sense for designing truly fluid user-centred products.

He thinks creatively, challenges assumptions, brings a strong critical mindset to his work, and maintains deep empathy for end users. His ability to understand detail and problem-solve within complex sectors shone consistently during the 5 years he worked for us. We could rely on him to raise the bar in every project he worked on.

I highly recommend Josh for any project requiring sharp intuition, strong reasoning, a strong sense of collaboration and consistent high quality work.

Josh approaches problems with a user-first mindset, grounding decisions in qualitative research, a firm understanding of human psychology and a sharp awareness of the business-case and strategy.

He adapts seamlessly into all stages of product development from concept to delivery.

Josh has a great instinct to spot patterns in data and translate insights into thoughtful, effective designs that meet user needs and often go beyond.