I turn rich insights into meaningful products with lean methods

Worked within a large inter-company network of designers, engineers, researchers and other cross-functional partners:

• Led Product Design working predominantly on Brandborne's highest paying and largest client.
• Led UX Design work to improve patient outcomes on the flagship product of a $1.1B Pharma company.
• Achieved 3.3x faster average onboarding for a complex healthcare product and increased successful search results for people with Parkinson's by 3x, with a clear boost in patent satisfaction.
• Explored new product opportunities, from discovery and user research to launch.
• Sold design & research findings in meetings of 40+ including the CEO and CTO.
• Grew the Product Design team to five designers and mentored junior team members.

Recruited by a key client as full-time UX & UI Designer:

• Took responsibility in client work-streams for Product Design, UX Research and Product Strategy.
• Owned Product Design tasks for $325B company Roche, improving diabetes management.
• Hired as full-time employee and promoted to Lead Product Designer.

Currently a core member of a tight cross functional team at Studio Soren:

• Led the Product Design & Product Strategy for the complete Studio Soren website overhaul.
• Used analytics, event tracking and heat maps to shape the design leading to an 81.5% boost in session duration and several new leads.
• Planned, moderated and analysed user interviews and tests to uncover product pain points.
• Engaged in strategy meetings with the founder to shape the direction of the agency.
• Introduced AI-enhanced workflows into the Studio using Figma x Claude Code.
• Mentored junior team members

Product Design work from discovery & problem framing to shipped features:

• Worked in squads with engineers, PMs and other cross-functional partners to ship products.

Contract UX & Product Design work for startups, entrepreneurs and software companies:

• Product Design for FinTech startup Kody helping them achieve $20M in their Series A.
• Product Design and user interviews for $325B company Roche to improve diabetes management and patient adherence.
• Improved qualitative UX outcomes across several products.
• Work published on UX Planet & participated in multiple Google Ventures Design Sprints.
• Nurtured consistent work through Brandborne, ProdActive & Foxwood Properties.

Currently a core member of a tight cross functional team at Studio Soren:

• Partnered with the Director to nail down product requirements, then translated them into intuitive web experiences to let office blocks.
• Conducted User Research, created user personas, mapped user journeys.
• Product Design work across Content Strategy, UI Design and UX Design.
• Continuously iterated the site as new insights and priorities emerged.
• Built and maintained websites in Webflow.

Post-university internship within thought-leading design studio with 200+ awards, 2500+ press features and 15M+ impressions on socials:

• Worked on product for Meta that gained 1.4M users & received praise from Meta’s CTO.
• Worked on UI and designed outputs for a product for NIO that won the iF Design Award 2020.
• Worked on presentation decks and pitch decks for clients including Samsung.

Post-university internship within a leading multidisciplinary design agency with 200+ awards:

• Immersed in brainstorming, critiques and prototyping for clients including Unilever and Cadbury.
• Owned design on a pitch deck used to win a project from Unilever.