About Josh Simpson | UX Design, User Research, UX Strategy

Hey, I'm Josh

I take a UX-led approach to design & scale products

My approach fuses a Product Design toolkit with strategic thinking, user research and UX heuristics to translate complex problems into beautiful human-centred products.

I am an adaptable designer who has taken this approach across product categories — from Charity, Health and MedTech, to FinTech, Productivity and Streaming.

Key highlights

💻

Led Product Design across product categories, including the flagship product for a $1.1B clinical-stage Pharma company.

📈

Evidenced track record delivering UX impact (4x boost in users accessing key features, 41% growth in active users, 3.3x faster avg. setup of a complex product)

🏆

Worked on designs winning the iF Design Award 2020 & iF Design Award 2022.

🌎

Designed work for global brands including Meta, NIO, Adidas and Unilever.

🎓

Trained at leading, multi-award-winning design agencies.

💛

Led Product Design for socially-driven initiative, positioning a new business to help NGOs and charities grow.

Key highlights

💻

Led Product Design across product categories, including the flagship product for a $1.1B clinical-stage Pharma company.

📈

Evidenced track record delivering UX impact (4x boost in users accessing key features, 3.3x faster avg. setup of a complex product, 3x boost in search result success)

🏆

Worked on designs winning the iF Design Award 2020 & Red Dot Design Award 2022.

🌎

Designed work for global brands including Meta, NIO, Adidas and Unilever.

🎓

Trained at leading, multi-award-winning design agencies.

💛

Led Product Design for socially-driven initiative, positioning a new business to help NGOs and charities grow.

Person holding a smartphone with a voice assistant screen displaying the prompt 'What would you like help with?' and a blue microphone icon showing 'Listening...'.

My superpowers

Love of people

I love talking to users, listening to their stories with empathy, and get a huge amount of joy from being surprised by their behavior.

Openess & curiosity

I am a genuinely open and curious person, I enjoy learning and do my best work when faced with totally new subjects.

Pattern recognition

My mind is often able to pick up on patterns, even in ambiguous problem spaces, I am often able to carve clarity out of chaos.

Storytelling

I love telling stories that engage with people, light them up inside and truly reach into the core of who they are.

Teams I designed for

My workflow

I use a toolkit of Product Design and UX Research methods to design and scale products shaped around users’ minds, and collaborate with cross-functional teams to bring them to life.

Silhouette of a person standing under a pier on a beach with long shadows cast by the setting sun.

Crowd of people gathered around and on a two-story outdoor venue with a large wooden sign showing a stylized number 3 and colorful lighting inside.

Intricately carved religious sculpture of a seated figure with two attendants in a decorated alcove inside a church, with stained glass windows and ornate red ceiling above.

Sunlight shining through a large honeycomb-like metal sculpture elevated on white pillars in a grassy park.

Teams I designed for

Books I love

Book cover for 'The Brain: The Story of You' by David Eagleman featuring a glowing, digital-style brain illustration on a black background.

The Brain The Story of You

David Eagleman

Book cover of Just Enough Research by Erika Hall, yellow background with black and white text, from A Book Apart series, No. 9, second edition.

Just Enough Research

Erika Hall

Book cover titled 'Design for How People Think: Using Brain Science to Build Better Products' by John Whalen, PhD, featuring a detailed illustration of a blue bird with an ornate feather crest.

Design for How People Think

John Whalen, PhD

Book cover for 'A Wizard of Earthsea' by Ursula K. Le Guin featuring a person holding a staff walking on dark blue hills with misty mountains in the background.

A Wizard of Earthsea

Ursula K. Le Guin

Book cover for 'The Design of Everyday Things' by Don Norman featuring a red teapot with steam on a yellow background.

The Design of Everyday Things

Don A. Norman

Book cover of Pascal's Pensées by Blaise Pascal with a dark background and a cracked design revealing yellow light in the center.

Pascal’s Pensées

Blaise Pascal

Book covers for Volume I and Volume II of 'The Matter with Things' by Iain McGilchrist, featuring abstract landscape art and subtitles about brains and the unmaking of the world.

The Matter With Things

Iain McGilchrist

Crime And Punishment

Fyodor Dostoyevsky

Cover of the book 'Emotional Design' by Don Norman featuring a metallic juicer with a half lemon on top against a black background.

Emotional Design

Don Norman

Book cover of Thinking, Fast and Slow by Daniel Kahneman featuring a yellow pencil with a curved graphite line extending from it.

Thinking, Fast and Slow

Daniel Kahneman

Book cover of Livewired by David Eagleman featuring a colorful, stylized brain illustration on a black background.

Livewired

David Eagleman

Book cover of 'Laws of UX' by Jon Yablonski, featuring colorful geometric shapes and the subtitle 'Using Psychology to Design Better Products & Services'.

Laws of UX

John Yablonski

Book cover titled 'Super Normal Sensations of the Ordinary' by Naoto Fukasawa and Jasper Morrison, featuring a moka pot, a glass, and a bottle opener on a table.

Super Normal

Naoto Fukasawa & Jasper Morrison

Book cover for 'The Brain: The Story of You' by David Eagleman featuring a glowing, digital-style brain illustration on a black background.

The Brain The Story of You

David Eagleman

Book cover of Just Enough Research by Erika Hall, yellow background with black and white text, from A Book Apart series, No. 9, second edition.

Just Enough Research

Erika Hall

Book cover titled 'Design for How People Think: Using Brain Science to Build Better Products' by John Whalen, PhD, featuring a detailed illustration of a blue bird with an ornate feather crest.

Design for How People Think

John Whalen, PhD

Book cover for 'A Wizard of Earthsea' by Ursula K. Le Guin featuring a person holding a staff walking on dark blue hills with misty mountains in the background.

A Wizard of Earthsea

Ursula K. Le Guin

Book cover for 'The Design of Everyday Things' by Don Norman featuring a red teapot with steam on a yellow background.

The Design of Everyday Things

Don A. Norman

Book cover of Pascal's Pensées by Blaise Pascal with a dark background and a cracked design revealing yellow light in the center.

Pascal’s Pensées

Blaise Pascal

Book covers for Volume I and Volume II of 'The Matter with Things' by Iain McGilchrist, featuring abstract landscape art and subtitles about brains and the unmaking of the world.

The Matter With Things

Iain McGilchrist

Crime And Punishment

Fyodor Dostoyevsky

Cover of the book 'Emotional Design' by Don Norman featuring a metallic juicer with a half lemon on top against a black background.

Emotional Design

Don Norman

Book cover of Thinking, Fast and Slow by Daniel Kahneman featuring a yellow pencil with a curved graphite line extending from it.

Thinking, Fast and Slow

Daniel Kahneman

Book cover of Livewired by David Eagleman featuring a colorful, stylized brain illustration on a black background.

Livewired

David Eagleman

Book cover of 'Laws of UX' by Jon Yablonski, featuring colorful geometric shapes and the subtitle 'Using Psychology to Design Better Products & Services'.

Laws of UX

John Yablonski

Book cover titled 'Super Normal Sensations of the Ordinary' by Naoto Fukasawa and Jasper Morrison, featuring a moka pot, a glass, and a bottle opener on a table.

Super Normal

Naoto Fukasawa & Jasper Morrison

What I am listening to

Mosaic-style gold and white text reading 'The Symbolic World' with an ornate dragon and bird design in the background.

The Symbolic World

Silhouette of a person filled with a purple and blue cosmic galaxy pattern below the text 'Brain Food'.

Brain Food

Spotify Playlist

Graphic with bold yellow text 'THEORIES OF EVERYTHING' on black angled banners over a dynamic red radial burst background.

Theories of Everything

Piano keys with the letters on white keys spelling out the word EMOTIONS on a purple and orange gradient background.

Emotions

Tony Ann

Illustration of a bearded stoic philosopher holding a book, surrounded by icons of an owl, scales of justice, a figure, and a cup, above the text Daily Stoic.

The Daily Stoic

Silhouette of a person standing on a rock under a starry night sky with a visible Milky Way and the text 'Deep Focus'.

Deep Focus

Spotify Playlist

Text 'FALL OF CIVILIZATIONS' in bold black letters centered inside a white circular frame over a background of an ancient ruined city near water.

Fall of Civilizations

Illustration of a person with curly hair wearing yellow headphones and relaxing with eyes closed on a coral background with text 'lofi chill'.

Lofi Chill

Spotify Playlist

Louis Theroux in orange jacket surrounded by microphones, text reads 'The Louis Theroux Podcast' and 'A Spotify Podcast'.

The Louis Theroux Podcast

Illustrated long road leading through dark pine trees toward pink mountains with a large full moon in the background and text reading 'Lofi Road Trip'.

Lofi Road Trip

Spotify Playlist

Illustration of a classical bust of a philosopher with a bird flying above and the text 'PHILOSOPHIZE THIS!' below.

Philosophize this!

On Repeat

Spotify Playlist

Mosaic-style gold and white text reading 'The Symbolic World' with an ornate dragon and bird design in the background.

The Symbolic World

Silhouette of a person filled with a purple and blue cosmic galaxy pattern below the text 'Brain Food'.

Brain Food

Spotify Playlist

Graphic with bold yellow text 'THEORIES OF EVERYTHING' on black angled banners over a dynamic red radial burst background.

Theories of Everything

Piano keys with the letters on white keys spelling out the word EMOTIONS on a purple and orange gradient background.

Emotions

Tony Ann

Illustration of a bearded stoic philosopher holding a book, surrounded by icons of an owl, scales of justice, a figure, and a cup, above the text Daily Stoic.

The Daily Stoic

Silhouette of a person standing on a rock under a starry night sky with a visible Milky Way and the text 'Deep Focus'.

Deep Focus

Spotify Playlist

Text 'FALL OF CIVILIZATIONS' in bold black letters centered inside a white circular frame over a background of an ancient ruined city near water.

Fall of Civilizations

Illustration of a person with curly hair wearing yellow headphones and relaxing with eyes closed on a coral background with text 'lofi chill'.

Lofi Chill

Spotify Playlist

Louis Theroux in orange jacket surrounded by microphones, text reads 'The Louis Theroux Podcast' and 'A Spotify Podcast'.

The Louis Theroux Podcast

Illustrated long road leading through dark pine trees toward pink mountains with a large full moon in the background and text reading 'Lofi Road Trip'.

Lofi Road Trip

Spotify Playlist

Illustration of a classical bust of a philosopher with a bird flying above and the text 'PHILOSOPHIZE THIS!' below.

Philosophize this!

On Repeat

Spotify Playlist