About me

Smiling young man with curly hair wearing a backpack and light shirt outdoors in a park.

I design human-centred products people love.

Working with teams to craft intuitive purpose-driven products, shaped by user research and lean methodology.

🌟

Led UX & Product Design at a startup agency for 5+ years, with 7 years total Product Design experience

🏆

Contributed to work winning the iF Design Award 2020 and a Red Dot Design Award 2022

 🧑‍🎨

Designed work for global brands including Meta, Unilever, Samsung and Adidas

🎓

Trained at leading, multi-award-winning design agencies

🤍

Solo work shortlisted by judges in The Lexus Design Awards & the MADE.com TalentLAB

🪴

I value using design as a vehicle to create products that meaningfully improve people’s lives

Hand holding a smartphone with a voice assistant interface showing a microphone icon and the text 'What would you like help with? Listening...'.
Person with blond hair focused on working on a silver laptop with an Apple logo.

What I do?

I take a UX-led approach to design & scale products

My approach fuses strategic thinking, User Research & UX Design heuristics to translate complex problems into beautiful data-driven products.

I have taken this approach working across product categories — from Charity, Health and MedTech, to FinTech, Productivity and Streaming.

Selected highlights

💻

Led Product Design across several product categories, including the flagship product for a $1.1B clinical-stage Pharma company.

📈

Evidenced track record delivering UX impact (4x boost in users accessing key features, 3.3x faster avg. setup of a complex product, 3x boost in search result success)

 🏆

Worked on designs winning the iF Design Award 2020 & Red Dot Design Award 2022.

🌎

Designed work for global brands including Meta, NIO, Adidas and Unilever.

🎓

Trained at leading, multi-award-winning design agencies.

💛

Led Product Design for socially-driven initiative, positioning a new business to help NGOs and charities grow.

Smiling young man with curly hair wearing a backpack and light shirt outdoors in a park.

I work with teams to craft intuitive purpose-driven products through qualitative user research and lean methodology. I design products in multiple mediums that improve lives and deliver real value to users.

I shape products across a broad spectrum of sectors — from Healthcare & MedTech to Productivity, FinTech, and Streaming. My approach fuses empathy, with user-centred design heuristics and end-to-end design skills to translate complex problems into streamlined beautiful products.

How I work?

I use a toolkit of Product Design and UX methods to design and scale products shaped around users’ minds, and collaborate with cross-functional teams to bring them to life.

Silhouette of a person standing under a pier on a beach with long shadows cast by the setting sun.Crowd of people gathered around and on a two-story outdoor venue with a large wooden sign showing a stylized number 3 and colorful lighting inside.Intricately carved religious sculpture of a seated figure with two attendants in a decorated alcove inside a church, with stained glass windows and ornate red ceiling above.Sunlight shining through a large honeycomb-like metal sculpture elevated on white pillars in a grassy park.

Teams I designed for

Photos I take

Person standing on a beach under a pier at sunset, casting long shadows on the sand.Three people walking on a sandy beach near a large dark rock formation with a shallow pool of water beside it under a cloudy sky.Intricately decorated church interior with a sculpted religious relief of Christ flanked by two angels beneath an arched ornate ceiling and near stained glass windows.A large mural on a building showing two robed figures holding a lotus flower above an open book with the words 'THE FUTURE IS UNWRITTEN' and 'KNOWLEDGE + ACTION = POWER' below, surrounded by graffiti on adjacent walls under a blue sky with clouds.Intricate dome ceiling with complex geometric star patterns in gold and blue tones.Skier in a red helmet descending a snowy mountain slope with a group of skiers in the background and ski lifts under cloudy skies.

Books I love

  • Book cover for 'The Brain: The Story of You' by David Eagleman featuring a glowing, digital-style brain illustration on a black background.

    The Brain The Story of You

    David Eagleman

  • Book cover of Just Enough Research by Erika Hall, yellow background with black and white text, from A Book Apart series, No. 9, second edition.

    Just Enough Research

    Erika Hall

  • Book cover titled 'Design for How People Think: Using Brain Science to Build Better Products' by John Whalen, PhD, featuring a detailed illustration of a blue bird with an ornate feather crest.

    Design for How People Think

    John Whalen, PhD

  • Book cover for 'A Wizard of Earthsea' by Ursula K. Le Guin featuring a person holding a staff walking on dark blue hills with misty mountains in the background.

    A Wizard of Earthsea

    Ursula K. Le Guin

  • Book cover for 'The Design of Everyday Things' by Don Norman featuring a red teapot with steam on a yellow background.

    The Design of Everyday Things

    Don A. Norman

  • Book cover of Pascal's Pensées by Blaise Pascal with a dark background and a cracked design revealing yellow light in the center.

    Pascal’s Pensées

    Blaise Pascal

  • Book covers for Volume I and Volume II of 'The Matter with Things' by Iain McGilchrist, featuring abstract landscape art and subtitles about brains and the unmaking of the world.

    The Matter With Things

    Iain McGilchrist

  • Book cover of Fyodor Dostoyevsky's Crime and Punishment featuring a cracked cement wall with a hole in the center and the Penguin Classics logo.

    Crime And Punishment

    Fyodor Dostoyevsky

  • Cover of the book 'Emotional Design' by Don Norman featuring a metallic juicer with a half lemon on top against a black background.

    Emotional Design

    Don Norman

  • Book cover of Thinking, Fast and Slow by Daniel Kahneman featuring a yellow pencil with a curved graphite line extending from it.

    Thinking, Fast and Slow

    Daniel Kahneman

  • Book cover of Livewired by David Eagleman featuring a colorful, stylized brain illustration on a black background.

    Livewired

    David Eagleman

  • Book cover of 'Laws of UX' by Jon Yablonski, featuring colorful geometric shapes and the subtitle 'Using Psychology to Design Better Products & Services'.

    Laws of UX

    John Yablonski

  • Book cover titled 'Super Normal Sensations of the Ordinary' by Naoto Fukasawa and Jasper Morrison, featuring a moka pot, a glass, and a bottle opener on a table.

    Super Normal

    Naoto Fukasawa & Jasper Morrison

What I am listening to

  • Mosaic-style gold and white text reading 'The Symbolic World' with an ornate dragon and bird design in the background.

    The Symbolic World

  • Silhouette of a person filled with a purple and blue cosmic galaxy pattern below the text 'Brain Food'.

    Brain Food

    Spotify Playlist

  • Graphic with bold yellow text 'THEORIES OF EVERYTHING' on black angled banners over a dynamic red radial burst background.

    Theories of Everything

  • Piano keys with the letters on white keys spelling out the word EMOTIONS on a purple and orange gradient background.

    Emotions

    Tony Ann

  • Illustration of a bearded stoic philosopher holding a book, surrounded by icons of an owl, scales of justice, a figure, and a cup, above the text Daily Stoic.

    The Daily Stoic

  • Silhouette of a person standing on a rock under a starry night sky with a visible Milky Way and the text 'Deep Focus'.

    Deep Focus

    Spotify Playlist

  • Text 'FALL OF CIVILIZATIONS' in bold black letters centered inside a white circular frame over a background of an ancient ruined city near water.

    Fall of Civilizations

  • Illustration of a person with curly hair wearing yellow headphones and relaxing with eyes closed on a coral background with text 'lofi chill'.

    Lofi Chill

    Spotify Playlist

  • Louis Theroux in orange jacket surrounded by microphones, text reads 'The Louis Theroux Podcast' and 'A Spotify Podcast'.

    The Louis Theroux Podcast

  • Illustrated long road leading through dark pine trees toward pink mountains with a large full moon in the background and text reading 'Lofi Road Trip'.

    Lofi Road Trip

    Spotify Playlist

  • Illustration of a classical bust of a philosopher with a bird flying above and the text 'PHILOSOPHIZE THIS!' below.

    Philosophize this!

  • Spotify logo with pink looped infinity symbol and text 'On Repeat' on dark blue background.

    On Repeat

    Spotify Playlist

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