Plan
We planned to use an agile methodology for this project, as the development team had already started building an integration from a technical standpoint.
Process
This project has a tech-led approach, it balanced user needs with engineering constraints.
The challenge was simplifying a technically complex workflow into an intuitive user experience.
Overall impact
Evidenced in qual studies + quantitive data
1.75x
increase in task speed for updated user flows
82%
reduced user drop-off in updated application
All
previously hidden product features surfaced
