MedTech

Connecting disabled patients with in-app support

Overview

I led Product Design on the flagship product of a $1.1B clinical-grade Pharma company, which pairs with its flagship medical device and medication. This case study focuses on a feature that enables the disabled patient user group to ask questions about their medical device in-app. It's goal is to provide a first line of support, improve the patient experience, and reduce the cost of care for each patient.

My role

Lead Product Designer

Core team

12 people

Lead Product Designer

Snr Product Designer

6 x Engineers

2 x User Researchers

Product Manager

Product Owner

Methods

Product Design

Rapid Prototyping

User Testing

UX Design

Qual Research

Storyboarding

Tools

Figma

AI Tools (ChatGPT)

User Research Venue

Miro

Methodology

This project combines user research with real-tech prototyping to test ideas before launch.

This ensured the product was properly aligned with the needs of the patients it was designed to support.

Impact

Evidenced in qualitative studies

$1.1B

pharma company’s flagship app, ready for Q3 2026 release

3x

increase in users with severe accessibility needs locating useful search results

3.3x

faster avg. setup time through improved instructional UX

Problem framing

We were brought in to solve a business problem, reduce projected support costs of a Medical Device.

With very little budget for foundational research, we took a lean, iterative approach to the user problem, padding out our understanding of the problem space as we designed and tested.

The business problem

Research shows that our user group tend to rely on customer support to resolve issues with their medical device, creating escalating support costs as usage scales.

The user group's acessability issues

The Medical Device was designed specifically for a disabled user group with significant accessibility issues (exact patient group redacted online due to request from client).

It was essential to test and get feedback with them directly to ensure the product worked for their unique case.

Upfront contraints

Because this was for a regulated Medical Device, we had to surface content that had already passed regulatory.

“The regulatory consultant says we need to solve this in a safe and effective manner by surfacing user manual content that has already passed HF evaluation.” ~ Product Manager

User testing plan

With a budget for 15 in-person participants, we prioritised testing with the Medical Device in as near to a real-world context as possible to gather meaningful insight.

I worked closely with researchers, management, and the client to structure the work into three sprint-based testing rounds where we could maximise learning across each cycle.

This project is not available online due to NDAs or client request, however I am allowed to screen-share it via video call.

Get in touch and I'll show you more!

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